The eBay Store can be the most profitable part of your eBay Success. Though it is not necessary to start selling, you can deplete your extra backstock, warehouse, or other items you would like to get rid of. Since eBay Store items generally are not found on the eBay core auction site, it is important to market them accordingly to drive traffic. Here are a few tips:

1. Its all about keywords. Your eBay store has plenty of opportunities to get looked at off of eBay on search engines like Yahoo! Google, and MSN. Keywords like “lot”, “vintage”, “NIB” are great keywords to include in your listings.

To go along with the keywords, your custom pages and your promotion boxes are all keyword searchable off of eBay. Make promotion boxes about big sales you plan to have, and custom pages about your products with as much description as possible.

2. Everything should be uniform in color. If you use similar colors in your logo, listings, letters, and store design, you will find that buyers will become more familiar with your products. Your repeat business will pick up and you will quickly brand your name to be a common name on eBay.

3. Set up your cross-promotions early. The cross promotion page allows sellers to display other items at the bottom of the page. It is best to list accessories or upsales here and not just more of the same of the product you are selling. I have seen DVD sellers put funny T-shirts about the movie in the cross promotion section.

4. Make sure EVERY auction has at least 4 spots to visit your store. If you are not marketing from your auction page your store will very quickly become worthless. The more links, especially picture links to your store the better.

Good luck on your eBay sales!

For more tips, hints, free resources to sell more, or blogs, visit the all new http://www.ebangels.com

Danny Gard is an eBay powerseller and employee of eBay. He is also the owner of the GardianGroup which specializes in auctions, and homes for the mentally handicapped. At eBay, he specializes in teaching eBays biggest sellers on how to increase revenue and traffic. His personal website, which sales the nets best tee-shirts, can be found at http://www.shibbyshirts.com They can also be sold in wholesale and bulk numbers for resale on eBay or anywhere.

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