One of the best and cheapest ways to promote anything online, absolutely anything, is by writing articles, guides and reviews and having them displayed in a prominent place or distributed to people representing your target audience.
Until recently, writing articles meant adding them to article banks, uploading them to your own web site, or paying someone else to distribute your article to appropriate mailings lists, eZine publishers and article banks.
Now there’s a better way to reach the very people your words are designed to influence, on eBay itself, in the ‘Guides and Reviews’ section where eBay’s own guides are contained alongside others created by eBay users.
There are some really rubbish guides up there, some nothing more than a few lines long and designed just to highlight links to the writers’ own listings.
Others are packed with valuable information about products, buying and selling on eBay, valuing your collectibles, and so on.
Best of all when visitors access these guides your eBay details are included alongside with a link directly to your Shop and other listings.
You must only provide quality information, for two reasons:
* eBay inspects guides and reports before adding them to their database.
* Other eBay users reading your guides and reports tick to say whether they found your work helpful or unhelpful. Write great articles and gather mostly positive ticks which will encourage people to view your products. Lots of ‘unhelpful’ ticks means your articles are flawed and might indicate your products could be similarly defective.
TIPS AND IDEAS
* There’s nothing difficult about writing articles, reports and guides, and I recommend you view other people’s work and study their techniques of writing to attract people to visit their web sites and eBay listings.
* Find eBay ‘Reports and Guides’ via their Site Map using the link top of eBay’s home page).
* You can also add your own articles to directories such as eZine Articles (www.ezinearticles.com) where they will help Search Engine Optimise your eBay Shop. Those articles might also be printed by other publishers and further promote your Shop and product range. It goes without saying, you must include your Shop details in the resource box for your article.
* You might write articles about the history of specific items, you’ll be seen as an expert and this will grow credibility in you and your business.
* You could write product reviews, invite visitors to ask questions for you to answer in a FAQs (Frequently Asked Questions) section on your ‘About Me’ page.
* You could write articles designed to capture visitors’ email addresses or get them to subscribe to your newsletter. This is one of the most profitable ways to use articles and can generate a massive mailing list for you to promote regularly with offers on and off eBay.
Avril Harper is a successful writer and eBay Powerseller and the author of INCREDIBLE WAYS TO DRAW LOW COST, NO COST TRAFFIC TO YOUR EBAY SHOP which you can download free of charge, any time, at: http://www.avrilharper.com/freestuff.html
Article Source: http://EzineArticles.com/?expert=Avril_Harper
